Friday, 24 May 2013
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Selling More -
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[Remember: advertisers don’t really want ads – they want targeted buyers.]
Selling More Tool #8 >
Cash in Big on "Search"
Search advertising has become the most widely purchased advertising in the world.
Ad buyers love how specific search terms
can target their best prospects.
What you sell today:
You can run some cheesy-looking
search ads on your pages, and
get paid 50¢ or $1 for 1-2% of them.
Isn't that exciting?
Sell "search retargeting" and help advertisers reach targeted buyers –
when
they are ready to buy.
Now you can Sell More:
Reach everyone using Google to search the terms
most important to your advertiser.
Place your clients' banner ads in front of these 'searching buyers' as they visit hundreds of
other
websites, from the
Chicago Tribune
to
Golf Digest
.
Earn great revenue without using your own site impressions.
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