Reports show huge online ad increases

A multitude of recent reports indicate online advertising is increasing by leaps and bounds.

According to Media Life, a July eMarketer report predicts in a stagnant global economy online ad spending will "hit $61.8 billion in 2010, up 11.9% from $55.2 billion in 2009."

Dwarfing that forecast, an Ad Ops Online headline proclaimed, "Digital Ad Spend Grows 47% in First Half of 2010." This was reported by the Rubicon Project , which analyzes the web's 20 most heavily-trafficked sites.

An article in Forbes quotes an SNL Kagan report that overall U.S. advertising in 2010 will only grow 2.8% (from a dreary 2009). Apparently the sky-high online sales increases will be dragged down by their prediction of a 7.5% drop in print ad revenues.